Competing with the best global companies in the beverage industry, and after finalizing its Native Park project at the José Miguel Carrera School in the Maule Valley, Palo Alto received a honorable mention in the biodiversity category, demonstrating once again its commitment to the environment and the community.
After planting a Native Park of more than 1000 m2, developed along with a rural school in the Maule Region, Palo Alto obtained one of the two honorable mentions awarded by the prestigious Green Awards 2021 of the English magazine The Drinks Business, in “The Amorim Biodiversity Award” category.
Andrés Vittori, Marketing Manager for Non-Endorsed Brands at Viña Concha y Toro, explains: “within our sustainable strategy, we have decided to focus on the care, conservation and regeneration of our native sclerophyllous forest, so we will continue promoting projects like the one in the school, so that we can be able to revitalize this green lung that plays a fundamental role in our ecosystems”.
In August 2021, Palo Alto finalizes its Native Park project at the José Miguel Carrera School, in the Maule Valley, which considered the planting of native trees and shrubs of different species in danger of conservation and representative of the original native forest of this zone.
This project follows the line of the sustainable effort initiated in 2015 with the “Bosque Palo Alto Patagonia” campaign, where more than 10,000 trees were planted in order to contribute to the reforestation and care of the ecosystem of Chilean Patagonia. These initiatives constitute concrete steps of Palo Alto in its commitment to Sustainability.