As part of Viña Concha y Toro’s Agricultural Ecosystem Management initiative, the brand is making a valuable contribution to rural education.
Following the natural park project carried out at the school in the middle of 2021, Palo Alto has provided 24 refurbished computers to the Escuela José Miguel Carrera school in San Javier Municipality, supporting the school’s students and aiming to cultivate a long-term relationship with the community surrounding its vineyards.
“Supporting the communities that surround our vineyards is a key pillar of our sustainability strategy, and supporting the Escuela José Miguel Carrera school is especially important for us. On the one hand, the school plays a vital role in San Javier, the village closest to our Villa Alegre vineyard; and on the other hand, the school’s values are highly aligned with our brand philosophy of protecting the environment through the conservation of the Maule Valley’s native sclerophyll forest, and providing education on how to care for and preserve it”, explained Andrés Vittori, Concha y Toro’s Non-Endorsed Brands Marketing Director.
“We are very satisfied with and grateful for this new contribution from Palo Alto to our school. These 24 computers will be used to create a new computer lab, which is essential to provide our students with knowledge of IT, a crucial tool in today’s world. I sincerely hope that we keep working together to give new and more opportunities to the leaders of tomorrow”, said Marcelo Alfaro, the school’s director.
The provision of these 24 computers to the Escuela José Miguel Carrera school is the first step in the social and community branch of Viña Concha y Toro’s Agricultural Ecosystem Management initiative, and contributions to more communities are expected to be made in this and the coming years.